Vitality Fest is a two-day, movement-first festival — no ballrooms, no fluorescent lights, no passive sitting. Every attendee moves through eight live activity zones, and each one is yours to claim. Put your brand on the ground where the Nation shows up, sweats, and connects.
Zone Sponsor
$2,000 / zone
- Naming rights + signage across your zone
- Logo on zone gear & on-site MC shout-outs
- Branded presence in Vitality Fest content
- Direct activation with every attendee
Zone 01
Nutrition
Real food, real fuel. Where the Nation refuels between reps — tastings, samples, and fresh-from-the-farm bites.
Reserve Sponsorship
Zone 02
One Mile Run
One mile, open air. Group run at 7am Sunday morning — course also set up for self-guided runs throughout the festival. Every attendee laces up — your brand on the start line, the finish line, and every stride between.
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Zone 03
Push Ups
2-minute max push-ups — done in a group setting 2x/day. The zone stays open to attendee participation throughout the festival.
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Zone 04
Air Squats
2-minute max air squats — done in a group setting 2x/day. The zone stays open to attendee participation throughout the festival.
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Zone 05
Pull Ups
Dead hang to chin over bar. Max pull-ups — done in a group setting 2x/day. The zone stays open to attendee participation throughout the festival.
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Zone 06
Plank
Max plank hold — done in a group setting 1x/day. The zone stays open to attendee participation throughout the festival.
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Zone 07
Grip Strength
/ Farmer Carry
Load up and walk. Loaded carries and grip endurance
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Zone 08
VO₂ Max
Lungs on the line. The engine test — max effort, max oxygen, where cardiovascular ceilings get measured and pushed.
Reserve Sponsorship